by lesley | Dec 17, 2018 | Newsletters
Quite a few of my clients question whether a newsletter is worth doing. There’s no hard and fast answer to this, it depends! I don’t recommend a newsletter should be sent, just because everyone else is doing that. There are very few really good newsletters these...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
