by lesley | Aug 20, 2012 | Marketing
So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales? Or is Marketing just another way of saying Sales? I can’t blame them for getting confused. I used to work in a marketing department and even I was a bit vague...
by lesley | Oct 24, 2011 | Website copy
On the face of it, that may seem like a really stupid statement – how can anyone know too much? However, when it comes to writing commercial copy for your business, most of us know far too much to be able to present our offering effectively to a potential...
by lesley | Aug 8, 2011 | Writing Skills
Everyone can write, but when it comes to writing commercial copy for yourself writer’s block tends to kick in! It’s not necessarily because you can’t write effectively to market your business, products or services; it’s often simply a case of...
by lesley | Jun 27, 2011 | Marketing
If people don’t remember your ads then you’ll probably get fewer sales, but a really memorable ad has to do more than stick in the memory of your reader (or viewer) – it needs to remind them of your product. Think about the ads you’ve seen in...
by lesley | Apr 14, 2011 | Marketing
Joining telemarketing and direct mail as effective ways to reach potential clients is email marketing. However, there are a lot of misconceptions about what makes a good email campaign. Here are a few things to think about before you launch your next email marketing...
