It doesn’t matter if you’re writing a book, a letter, a website, or a marketing email – there is one thing they all have in common – a plan!

I know of writers who suffer from ‘writer’s block’ – and they claim that they need inspiration to write. I don’t buy that!

Even for fiction – where creativity might be said to be rated higher (although I don’t agree with that either) – a plan makes writing easier.

If you know what the purpose of your written document is and brainstorm all the key elements that must be included:

  • Facts
  • Data
  • Anecdotes
  • Case studies
  • Progress of events
  • People involved
  • Key issues
  • and so on, then organise all the information into a logical order – you’ve got your plan!

    Of course, part of the issue will be about length – how much information do people want to read on this issue? There will be items of information that are essential and some that are desirable, and some that are purely an ego trip for you. Time to do some weeding!

    Now you have all the essential information and information that helps people to get your message in the right order, writing it should be really straightforward.
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