There’s a huge gap between the design of a website and the words that present the site owner’s message. Web copy can be brilliant and still not get read!
So, how do you make sure that the web copy that you put on your web site connects with your reader?
You need to know not only what people read, but how they read. This website is designed to share the information you’ll need to ensure that your visitors not only find your site, but stay there.
If you sign up to the data bank you’ll get regular deliveries of information that will help you to become a real expert in both what and how people read.
