That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek.
These days a blog article is so much more than a diary post, but if you remember the origin of the word, that might help to give you some ideas for what to write.
You could:
- Write about something that has happened to you this week, using it to make a point.
- Explore a question someone has asked you, in detail.
- Write a case study (a story) about a project you’ve worked on.
- Think about something you’ve done for a customer and explain how it all works.
- Pick something that’s been in the news and write something topical that relates to your business on the subject.
- Take a testimonial you’ve received from a client and explain what you did to get the accolade.
- If your business lends itself to before and after pictures, you could use these to explain the transition from before to after.
- You could do a profile of one of your team, explaining how they help your customers, the problems they solve and outcomes they get.
- If you support a charity, you could write an article about the charity, how you work with them and why you chose them.
- If you use particular equipment to deliver your service to customers, you could talk about how it makes life better for them (and your team).
Take a look at your diary and see what you’ve been doing during the week and then get creative. However, there must be something that makes that interesting and/or useful for the reader.
