I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or a short phrase, so it can end up being more of a list. Many people are surprised at some of the things we do – and that led to this blog!
Our team focus mostly on content – usually written or image based – it’s all about helping our clients to maintain a shiny, positive and influential reputation. These activities are how we do that.
Consulting: to develop an understanding of the ideal client and create a plan that will reach them effectively.
Web copy: structure and content for your website to engage visitors and make it easy for them to find what they’re looking for.
Blog articles: to share knowledge and expertise.
Social media posts: to retain visibility, get attention and extend reach.
Profiles and biographies: for LinkedIn, other social platforms and for third parties.
Newsletters: to nurture and educate your list.
Email campaigns: to promote your products and services – and to deliver added value.
Lead magnets: to attract new people to your list.
Lead funnels: a process to move people from ‘sign up for free’ to paying customers.
Award entries: to raise profile in your industry and the business community.
Articles for publication: thought-leader articles, profiles/interview-style pieces, press releases for the media.
Scripts: for videos, webinars and podcasts to present your knowledge, information and offers effectively.
Ebooks: to educate your target audience about your depth and breadth of knowledge.
Books: development, editing and marketing of a full length book for publication both digitally and as a hard copy book.
CVs and professional profiles: to present you effectively for those who want more in depth information.
Every marketer is different, and marketing is a catch-all term, so when you engage a marketer or marketing agency, be clear about what you want and choose someone who gets you and your business.
