In conversation yesterday with some friends the issue of ‘why have you got a website?’ came up. A number of answers were suggested:

  • Because everyone should have one.
  • As an online brochure.
  • So there’s somewhere for people to go when they ask.
  • To help people to know what we do.
  • Get them to buy from us.
  • This then spawned another question; what do you want people to do when they get to your website?

    Four answers came up:

  • I don’t know.
  • Read it.
  • Buy something.
  • Call us.
  • So there’s your challenge for today:
    What is the purpose of your website?
    What do you want people to do when they’ve read your web copy?

    Tomorrow there’ll be another challenge!

    Sign up to our FREE data service and get your free reports, tips and information that will help you get your message across in writing.

    You can also find us at Inside News