Most small business owners have heard that ‘blogging is good’, but are a bit woolly about the benefits! These are just a handful of reasons why you should write and publish your expertise regularly.
Your blog showcases your knowledge
Sharing your expertise provides validation for potential clients that you know your stuff. If they’re looking for your kind of help and they have a couple of names that are unknown entities, reading your blog articles can give you an edge over potential competitors.
Your blog helps readers to understand your take on your specialism
Everyone is different – and not every customer or supplier is a good fit. Most people who have been in business a few years have experienced trying to work with the customer from hell; and yet another provider has got on well with them. Reading your blog will give potential customers an insight into how you work, so they can decide if they resonate with that.
Get more bang for your buck!
If you write a blog regularly it provides content for repurposing. You can use it to lead your newsletter with value, to take quotes from for social media posts, as a section in a lead magnet, to turn into a video or audio and publish elsewhere. This will expand your reach.
A blog post adds fresh content to your website
We all know that search engines like fresh content; it brings them back to your website more frequently and has the potential to improve your ranking, even if you don’t practise rigorous SEO. Remember to add tags and categories to help with that too.
It sets you up as an authority – and ahead of your competition
When you publish your opinions and spin on your areas of expertise it positions you as an authority in your industry. As many people simply can’t be bothered/don’t know how/don’t have time to write content, that puts you in the much more visible top echelon. A good blog can also attract offers to speak at conferences, join expert panels at events and much more.
And the best things about it is that, if writing isn’t your thing, you can get help. A good copywriter will learn to capture your voice and pick your brains so they can write content that sounds like you and reflects your opinions, beliefs and values.
