The traditional route to publishing

The traditional route to publishing

The days of being able to pitch your proposal to a traditional publisher are pretty much gone.  And, if you’re a first-time author, don’t get excited about getting an advance, you need a substantial track record to get that. There are two ways into traditional...
Hello, I’m an influencer

Hello, I’m an influencer

I admit to rolling my eyes when someone announces they’re an influencer.  There’s an element of disbelief, but I know that influencers can be powerful allies for businesses. A few years ago, we used the services of a few Mummy-bloggers to promote one of our client’s...
Finished writing?  You’re just getting started

Finished writing? You’re just getting started

Becoming an author requires you to develop many skills – planning, research and writing for starters.  But when the last full stop of the final draft has been put in place, your career as a marketer is now going to be centre stage. There are five key areas that an...
What’s in your marketing toolkit?

What’s in your marketing toolkit?

Marketing is not just posting on socials and writing the odd blog.  There’s so much more to it than that! First you need to know who you’re trying to reach – and that will help you to choose what tools to use and where you need to be visible. Then there are the tools...
Turning your gold into a stunning piece

Turning your gold into a stunning piece

Your knowledge, skills and experience are pure gold – and have the potential to become a book that is immensely valuable.  However, to get the most from your prized raw material, you need an expert ‘goldsmith’ to help you can create something really stunning.  In the...