When is a blog not a blog?

When is a blog not a blog?

A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
The author’s marathon

The author’s marathon

From a standing start writing a book seems like a marathon for most people.  It requires lots of preparation and training, after all, you wouldn’t set off on a marathon without putting in the training, would you? Writing a book is more like a marathon than a 100 metre...
The foundation for your business

The foundation for your business

Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in.  But, to grow a successful business you need more than passion and dedication.  You need a strong foundation. Your bank manager will...
If your book doesn’t fit the standard size

If your book doesn’t fit the standard size

Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
What does your content do for you?

What does your content do for you?

Your reputation is being shaped in rooms you’re not in — by people who’ve only ever searched your name – or your business’s name.  So what are you doing to ensure that they get the impression you want them to get? Every time you hit your keyboard, you’re...