by Heather Bury | Aug 18, 2026 | Landing pages
I first ‘met’ AIDA back in the 1980s when I was discovering sales training. AIDA is as old as the hills, but equally relevant today. In short it’s an acronym for getting a customer from contact to cash (or card). It works across many different media, from...
by Heather Bury | Aug 12, 2026 | Author Guide
I have a passion for words, some people consider me to be geeky when I get on my soapbox about incorrect spelling, misuse of words and poor sentence construction. They’re not usually unkind about my geekiness, but I can almost hear the eye-roll they’re suppressing....
by Heather Bury | Aug 9, 2026 | Reputation
Big oaks from little acorns grow. Big corporations started life as an SME at some point. This means that you need to start as you mean to go on; it’s really tough to change the way people do things once they’ve got into a habit. This means that – even before you start...
by Heather Bury | Aug 5, 2026 | Author Guide
I read a lot of fiction and sometimes wonder where the authors get their ideas for stories from. Then I realise that when things happen around me or I hear about something that has happened to someone else, my first reaction is often ‘that would make a great book!’...
by Heather Bury | Jul 31, 2026 | Author Guide
The days of being able to pitch your proposal to a traditional publisher are pretty much gone. And, if you’re a first-time author, don’t get excited about getting an advance, you need a substantial track record to get that. There are two ways into traditional...
