by Heather Bury | Jun 17, 2026 | Author Guide
OK – AI could write a book for you, providing you give it a really good brief, but most authors want to produce something more original than any AI can produce. Remember, AI doesn’t create original ideas – it gathers information and presents it in response to your...
by Heather Bury | Jun 10, 2026 | Author Guide
If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing. Start now. Or as the proverb goes The best time to start [marketing] would have been five years...
by Heather Bury | Jun 9, 2026 | Websites
Websites have changed so much over the years – both to reflect latest designs and also to satisfy user behaviours. There was a time when visitors would actually read 300 words of copy – not any longer! If the headline doesn’t give them the information they want,...
by Heather Bury | Jun 3, 2026 | Author Guide
If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
by Heather Bury | May 29, 2026 | Newsletters
Nobody likes to see that unsubscribe notification pop up. But it’s going to happen. The question isn’t whether people will leave your list; it’s why they leave, and what you can do about it before they get to that point. Understanding why people...
