by lesley | Apr 29, 2025 | Social media
We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media. The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
by lesley | Apr 19, 2025 | Reputation
We’re not talking about your epitaph, but something much more current. It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
by lesley | Apr 9, 2025 | Blogging
I almost called this article ‘The lazy guide to marketing’! I’m a believer in the old adage ‘If you want to find the quickest way to do something, ask a lazy person’. What am I banging on about? A blog article can be the foundation for your marketing activity. ...
by lesley | Mar 29, 2025 | Writing a book
If you’ve had a brilliant idea for a book that will promote your expertise and impress potential clients, spent many hours slaving over a hot keyboard and finally put that final full stop on your manuscript, what’s next? Publication. But do you know what your options...
by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
