How long should a blog article be?

How long should a blog article be?

This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...
Has your book got the right postcode?

Has your book got the right postcode?

If you use a satnav, you know how important it is to have the right postcode.  How often have you found that your satnav has taken you near where you want to be, but you can’t actually see what you were looking for?  Or worse still, you can see it, but there’s a...
7 steps to the perfect home page

7 steps to the perfect home page

OK – there isn’t one perfect home page!  It depends on your business and the purpose of your website.  However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
Slide right in!

Slide right in!

If you’re making a presentation to get an idea, a concept across or to persuade your audience to take action on something, sometimes words are not enough. As the saying goes ‘a picture says a thousand words’, some things are just easier to explain with the aid of an...
Systems rock!

Systems rock!

I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable.  While I was somewhat chuffed...