by lesley | Apr 1, 2026 | Author Guide
Not everyone is a great writer – and even if you can write reasonably fluently, it may not be something you enjoy. Does that mean you can’t write a book? Not necessarily. If you’re a consultant you have probably generated a considerable amount of content over the...
by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 25, 2026 | Author Guide
That may sound a bit strong, but there are plenty of people who find the writing process tedious. But if you have a great message and an audience ready to receive it – how do you get past your reluctance to sit down and write, without finding reasons to push that...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Mar 18, 2026 | Author Guide
A non-fiction book is usually easier to write than writing fiction. This is because you can create the entire structure before you start actually writing – and that means writing is simply a case of putting flesh on the bones. Investing time in the planning makes the...
