Book your book

Book your book

Now you’ve decided to write a book, that’s a big commitment.  It’s no longer a ‘one day’ dream, it’s now a project. You’ll need to invest time in all the aspects of creating a book, so how can you ensure it gets done? As a left-brained, systems, control-freak I have a...
What shapes your reputation?

What shapes your reputation?

If you’ve been in business a while, you’ll already have a reputation – both for you personally and for your business.  But as your reputation is subjective, there can be a gap between what you’d like people to think/say about you and what they actually do.  The good...
Passion to print

Passion to print

Most people are in business doing something they love and are passionate about.  Now a few people have said ‘you should write a book’, and the seed has been planted.  Where do you go from here? There are pros and cons to writing a book – it’s a powerful way to...
Quality v. Frequency

Quality v. Frequency

I’m a life-long learner and that means I’ll always grab the opportunity to expand my knowledge – particularly in areas that are subject to rapid change. When it comes to social media, my audience are mostly on LinkedIn, so that’s the platform I’m most active on.  As a...
Launch your book with a splash

Launch your book with a splash

Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...