by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Nov 27, 2025 | Author Guide
I’ve been editing books for 20 years and writing them for longer. I’ve published books through a traditional publishing house, with a hybrid publisher and lately, with an independent publisher. Why am I telling you this? Because I made decisions that probably...
by lesley | Nov 20, 2025 | Author Guide
There are some essential elements to writing a book – researching your audience, planning, structuring, writing, editing, proofreading, publishing, launching and marketing. But no matter how dedicated an author you are, you’ll almost certainly come up against one or...
by lesley | Nov 19, 2025 | Social media
The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding. If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
by lesley | Nov 13, 2025 | Author Guide
As a development editor I get manuscripts in all kinds of evolutions from a completely finished version, already formatted to a bunch of bullet points that need work! Sometimes authors come to me with an idea and maybe some notes and we start from scratch. And I...
