by lesley | Dec 9, 2025 | Marketing
Here’s an uncomfortable truth: you’re probably rubbish at writing your own marketing copy. And before you close this tab in a huff, let me explain why it’s not actually your fault. You know your business inside out. You’ve lived and breathed...
by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Nov 27, 2025 | Author Guide
I’ve been editing books for 20 years and writing them for longer. I’ve published books through a traditional publishing house, with a hybrid publisher and lately, with an independent publisher. Why am I telling you this? Because I made decisions that probably...
by lesley | Nov 20, 2025 | Author Guide
There are some essential elements to writing a book – researching your audience, planning, structuring, writing, editing, proofreading, publishing, launching and marketing. But no matter how dedicated an author you are, you’ll almost certainly come up against one or...
