by lesley | Sep 9, 2025 | Press & Media
As a small business owner or solopreneur, you’ve probably wondered how to get your name out there without breaking the bank or hiring an expensive PR agency. The truth is, you can create a highly effective media and PR strategy yourself – but it requires more...
by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Aug 9, 2025 | Social media
It’s easy to feel overwhelmed by the task of creating fresh social media posts every week. This usually happens when you lose focus. These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
by lesley | Jul 29, 2025 | Reputation
If you’re going to be visible online, every single thing you post will influence how people perceive you. You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
