by lesley | Apr 29, 2026 | Author Guide
Having a structure for your chapters will make the actual writing easier. Not just for your first chapter – but for ALL your chapters. The first step is to decide what you want a chapter to look like. Will you start with a ‘What’s in this chapter’ list, a quotation,...
by lesley | Apr 28, 2026 | Marketing
Every business needs to do marketing to survive. No marketing = no customers! However, there are many different marketing strategies and one size definitely does not fit all. A few networking meetings and random social media posts may fall into the category of...
by lesley | Apr 22, 2026 | Author Guide
The first thing to do when you embark on writing a book is to identify your ideal reader. Who are they? What industry are they in? What are their challenges? What keeps them awake at night? What do they want? That’s the focus you’ll need to have to ensure the...
by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Apr 15, 2026 | Author Guide
Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...
