by lesley | Apr 9, 2025 | Blogging
I almost called this article ‘The lazy guide to marketing’! I’m a believer in the old adage ‘If you want to find the quickest way to do something, ask a lazy person’. What am I banging on about? A blog article can be the foundation for your marketing activity. ...
by lesley | Mar 29, 2025 | Writing a book
If you’ve had a brilliant idea for a book that will promote your expertise and impress potential clients, spent many hours slaving over a hot keyboard and finally put that final full stop on your manuscript, what’s next? Publication. But do you know what your options...
by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Mar 9, 2025 | Pitches & Presentations
Whether you’re pitching a new idea, presenting a project, or trying to win over a client, a strong pitch or presentation is key. But it’s not just about what you say—it’s about how you say it. Here are some top tips for nailing your pitch or presentation,...
by lesley | Feb 28, 2025 | Business
I’m what people usually describe as a senior citizen, but that doesn’t mean that I’ve got a closed mind to the latest technology. I’ve heard people much, much younger than me express doubt that AI is a good thing (and a few people say that they’re too old to get...
