by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Nov 27, 2025 | Author Guide
I’ve been editing books for 20 years and writing them for longer. I’ve published books through a traditional publishing house, with a hybrid publisher and lately, with an independent publisher. Why am I telling you this? Because I made decisions that probably...
by lesley | Nov 20, 2025 | Author Guide
There are some essential elements to writing a book – researching your audience, planning, structuring, writing, editing, proofreading, publishing, launching and marketing. But no matter how dedicated an author you are, you’ll almost certainly come up against one or...
by lesley | Nov 19, 2025 | Social media
The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding. If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
