Systems rock!

Systems rock!

I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable.  While I was somewhat chuffed...
Beyond press coverage: creative promotion

Beyond press coverage: creative promotion

Getting media attention is just one piece of the promotional puzzle.  While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
Quirky marketing strategies

Quirky marketing strategies

If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
How social is your social media?

How social is your social media?

We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media.  The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...