7 steps to the perfect home page

7 steps to the perfect home page

OK – there isn’t one perfect home page!  It depends on your business and the purpose of your website.  However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
Slide right in!

Slide right in!

If you’re making a presentation to get an idea, a concept across or to persuade your audience to take action on something, sometimes words are not enough. As the saying goes ‘a picture says a thousand words’, some things are just easier to explain with the aid of an...
Systems rock!

Systems rock!

I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable.  While I was somewhat chuffed...
Beyond press coverage: creative promotion

Beyond press coverage: creative promotion

Getting media attention is just one piece of the promotional puzzle.  While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
Quirky marketing strategies

Quirky marketing strategies

If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...