SME Marketing on a budget

SME Marketing on a budget

When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
How to keep your newsletter audience engaged

How to keep your newsletter audience engaged

The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science.  The difference between newsletters that get opened, read, and acted upon versus those that land...
How to shine on socials!

How to shine on socials!

It’s easy to feel overwhelmed by the task of creating fresh social media posts every week.  This usually happens when you lose focus.  These are our top ten tips to help you to create content that connects. 1: Know your audience inside out I bang on about this...
‘I don’t agree with that’

‘I don’t agree with that’

If you’re going to be visible online, every single thing you post will influence how people perceive you.  You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
How long should a blog article be?

How long should a blog article be?

This is definitely a ‘how long is a piece of string?’ question! Daily blogger Seth Godin has written blogs that are a single line – and others that are in excess of 1,000 words. Not everyone is a natural writer and when someone says ‘you need to write 500 words’,...