by lesley | Apr 19, 2026 | Newsletters
I hear a lot of business people say “I don’t have time to write a newsletter – besides I don’t know what to write.” Newsletters that are a list of what’s going on in your business are boring. So what makes a good newsletter – and one that people stay subscribed to?...
by lesley | Apr 15, 2026 | Author Guide
Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...
by lesley | Apr 9, 2026 | Social media
My social media platform of choice is LinkedIn. I have a presence on others, but that’s where most of my efforts are focused. I’ve been a member since 2005 and it’s changed a lot since then. LinkedIn in 2005 was a sterile environment, mainly a ‘dating’ platform for...
by lesley | Apr 8, 2026 | Author Guide
When I first published I went the traditional route – and it was much easier to do that 20+ years ago. Today publishing houses don’t talk to authors. The days of submitting a proposal are long gone – now you need to find an agent. Does that mean you don’t need to...
by lesley | Apr 1, 2026 | Author Guide
Not everyone is a great writer – and even if you can write reasonably fluently, it may not be something you enjoy. Does that mean you can’t write a book? Not necessarily. If you’re a consultant you have probably generated a considerable amount of content over the...
