by lesley | Dec 19, 2024 | Authorship, Writing a book
If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place, writing is made much easier. There are three elements that create your building blocks in a non-fiction book: 1: The chapters and how they flow. 2:...
by lesley | Dec 9, 2024 | Websites
Isn’t that obvious? It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites, in other words, websites that display your wares. But a good website is much more than that. It needs to Engage potential clients quickly Have...
by lesley | Nov 29, 2024 | Pitches & Presentations
You may have heard of ‘death by PowerPoint’, but how do you avoid becoming a perpetrator of this? Just in case this is a term you haven’t come across before, I can almost guarantee that you’ve been on the receiving end! Essentially, it was coined to describe a...
by lesley | Nov 19, 2024 | Business
I think the word ‘Business’ evolved from ‘busy-ness’! Lots of businesses are created because someone has a passion for something – and then they discover that their business needs more than their passion. When your passion is your core offering, the other ‘stuff’...
by lesley | Nov 9, 2024 | Press & Media
Everyone loves a good story, but when you’re running a business finding good stories can be challenging. There was a time when a regular press release would go out to the company’s press list, but how many of these got published? The answer is ‘very few’. But why? ...
