by lesley | Dec 6, 2012 | Writing Skills
A very long time ago I was taught to write by using the formula of: One idea per paragraph and one thought per sentence. I’ve found that a really good piece of advice – and so have many of the people I’ve shared it with. When we’re writing...
by lesley | Nov 27, 2012 | Uncategorized
Over the past few months I’ve been working on a new book – The Reputation Game – with Peter Roper as my co-author. This is due out at the end of January 2013 and it’s been an interesting journey, not least because we’ve talked to...
by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
by lesley | Oct 31, 2012 | Social media, Website copy
I love Twitter! I find it’s an excellent way to share my knowledge and help people with their marketing. It’s also an easy way to keep up with my contacts far and wide, both business and social. If you manage it well it is a superb marketing tool. No...
by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
