by lesley | Jan 14, 2013 | Marketing, Social media
One of the best things about online marketing is that it’s mostly free – but it does take time and effort. It’s not just about posting lots of tweets on Twitter or posting all your latest status updates on Facebook and LinkedIn, there’s more...
by lesley | Jan 7, 2013 | Readability, Website copy
I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
by lesley | Dec 17, 2012 | Readability, Usability
Sometimes when I look at websites I wonder what the site owner was thinking when they put it together. It’s rarely aimed at the reader. If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
by lesley | Dec 6, 2012 | Writing Skills
A very long time ago I was taught to write by using the formula of: One idea per paragraph and one thought per sentence. I’ve found that a really good piece of advice – and so have many of the people I’ve shared it with. When we’re writing...
by lesley | Nov 27, 2012 | Uncategorized
Over the past few months I’ve been working on a new book – The Reputation Game – with Peter Roper as my co-author. This is due out at the end of January 2013 and it’s been an interesting journey, not least because we’ve talked to...
