by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
by lesley | Oct 31, 2012 | Social media, Website copy
I love Twitter! I find it’s an excellent way to share my knowledge and help people with their marketing. It’s also an easy way to keep up with my contacts far and wide, both business and social. If you manage it well it is a superb marketing tool. No...
by lesley | Oct 16, 2012 | Writing Skills
We all do it – and we end up confusing our friends, family, sometimes our customers, but how many potential clients have we lost because of it? What am I talking about? Jargon, acronyms and other words that are specific to our business. I think we all talk at...
by lesley | Oct 8, 2012 | Writing Skills
When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start. Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
by lesley | Sep 17, 2012 | Marketing
I recently had two conversations with two different people about branding. One of them thought branding was about the logo and it was astonished to discover that there was more to it than that. The other saw branding from a much more academic perspective and was...
