by lesley | Jun 21, 2012 | Guest bloggers, Marketing
Some people would describe Jackie Barrie as my competitor – but I think of her as a colleague. She’s a brilliant writer (not just marketing copy – but get her Little Fish books too) and has years of experience writing for companies from big to...
by lesley | Jun 18, 2012 | Marketing
If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long. However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...
by lesley | Jun 11, 2012 | Readability
I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it. These are some of the things that really get my goat and are virtually guaranteed to stop people...
by lesley | May 25, 2012 | Writing Skills
Do you know how people see you when they meet you? Are you serious and thorough, fun and quirky, practical and down-to-earth? If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
by lesley | May 1, 2012 | Marketing, Social media
There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers? In...
