by lesley | Apr 11, 2011 | Readability
These days people tend to focus on the web – and if you read the preceding blogs you’ll already have some ideas about creating copy for your website, but what about a hard copy brochure? The main purpose of a brochure is to put information about your...
by lesley | Apr 10, 2011 | Marketing
When I was young I was a prolific letter writer – I had an American pen-friend and a French pen-friend, and my Mum stood over me shortly after Christmas and birthdays, insisting that I wrote to say ‘thank you’ to my aunts and uncles who had sent...
by lesley | Apr 9, 2011 | Readability, Writing Skills
English is a very rich language with many more words than most languages have – however, even with so many words to choose from there are many instances where one or more sound the same, but mean something different. Here are the most common words that are...
by lesley | Apr 8, 2011 | Website copy
Knowing what your message is, who your readers are and what they want is a great start, but then you need to write in their language. Before you start rushing off to find out how much it will cost to translate your site into Greek, Dutch and Swahili, stop! ...
by lesley | Apr 7, 2011 | Readability
If you want people to get your message you need them to hang around long enough to read it. There are lots of reasons people don’t stay on a website; these are just five of them: 1. Too much going on, making it difficult for them to focus on any one thing and...
