How does email marketing really work?

How does email marketing really work?

People often steer away from email marketing because they think it’s ‘spammy’.  But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam.  But you do want...
Do lead funnels work?

Do lead funnels work?

If you haven’t heard of a lead magnet, let’s start with the simple description: it’s an item of value to your target audience, that you offer free of charge in exchange for their name and email info. It’s a way to build your marketing list using reciprocity as the...
Make your editor happy

Make your editor happy

The good old press release is far less effective than it used to be.  Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in.  A couple of clicks and they can get gobs of information...
Warm and fuzzy feelings

Warm and fuzzy feelings

If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
Does social media still work?

Does social media still work?

I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective.  They pointed out that I had originally written these posts – five years ago!  They hadn’t considered how much social media has...