by lesley | Nov 9, 2025 | Reputation
Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you. To influence your audience positively content marketing is an essential factor. Every piece of...
by lesley | Nov 6, 2025 | Author Guide
If you’ve ever thought about writing a book, you’ve probably got some ideas about what it will be about. As a speaker, trainer or consultant, you’ve got plenty of material, because that’s what your clients buy you for. But there’s more to it than simply a subject....
by lesley | Oct 29, 2025 | Blogging
Most small business owners have heard that ‘blogging is good’, but are a bit woolly about the benefits! These are just a handful of reasons why you should write and publish your expertise regularly. Your blog showcases your knowledge Sharing your expertise provides...
by lesley | Oct 19, 2025 | Author Guide, Writing a book
If you are considering writing a book, to help you to give your business an edge, you need to be well-prepared to ensure your book hits the spot. What does that mean? There are a number of key activities that ensure a non-fiction book is successful. 1: Know your...
by lesley | Oct 9, 2025 | Websites
We all hear that phrase ‘Content is King’, but it’s not quite true for the home page on your website. The days of 300 words of text are long gone, search engines are more sophisticated and visitors to your websites behave differently. They’re reading on smart phones...
