Has your book got the right postcode?

Has your book got the right postcode?

If you use a satnav, you know how important it is to have the right postcode.  How often have you found that your satnav has taken you near where you want to be, but you can’t actually see what you were looking for?  Or worse still, you can see it, but there’s a...
7 steps to the perfect home page

7 steps to the perfect home page

OK – there isn’t one perfect home page!  It depends on your business and the purpose of your website.  However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
Slide right in!

Slide right in!

If you’re making a presentation to get an idea, a concept across or to persuade your audience to take action on something, sometimes words are not enough. As the saying goes ‘a picture says a thousand words’, some things are just easier to explain with the aid of an...
Systems rock!

Systems rock!

I connected up with Lance Wybrow on LinkedIn recently and he kindly offered me a free report aimed at helping small business owners, particularly start-ups to get their finances well-organised to ensure they remain profitable and viable.  While I was somewhat chuffed...
Beyond press coverage: creative promotion

Beyond press coverage: creative promotion

Getting media attention is just one piece of the promotional puzzle.  While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....