When did you last ask for a testimonial?

When did you last ask for a testimonial?

Testimonials are powerful and most of your customers and clients would be happy to provide one – but they need to be asked or it just doesn’t cross their minds. Testimonials are third party validation.  They’re great marketing tools – providing they have the right...
Does the headline grab your attention?

Does the headline grab your attention?

When you pick up a newspaper or magazine (or visit that publication online), you choose which articles you want to read by the headlines.  Some of the more nefarious publications use misleading headlines just to try and get your eyes on their article. You’ve probably...
Is your social strategy working?

Is your social strategy working?

Making social media work well is like walking on ice.  The social platforms are forever changing their algorithms. Gone are the days where 15% of your page followers on Facebook saw your posts.  Today almost zero see them, unless they actively visit your page – unless...
What’s your influence strategy?

What’s your influence strategy?

Your reputation depends on what other people say and write about you.  If you have a good reputation, it means you’re doing something right.  But what happens if your reputation is good, but is almost a trade secret? Lots of people do a great job for their customers,...
Leverage your blog posts

Leverage your blog posts

If you write regularly for your blog, you’ll be generating a wealth of information around your area of expertise.  If you’re running a business and understand the power of marketing you probably also create social media posts, newsletters, and, possibly, YouTube...