by lesley | May 29, 2025 | Press & Media
Getting media attention is just one piece of the promotional puzzle. While press coverage remains valuable, smart entrepreneurs know that business promotion needs a range of strategies to elevate your small business’s visibility, reputation, and customer base....
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | May 9, 2025 | Newsletters
As a small business owner, your email list is pure gold — but only if you use it well. Newsletters are a powerful tool to stay connected with your audience, build loyalty, and drive sales. Yet too many newsletters end up unopened, deleted, or unsubscribed. This all...
by lesley | Apr 29, 2025 | Social media
We’ve all heard the ‘joke’ that people take photos of their meals and then publish them on social media. The underlying message is that your lunch is not really interesting to most people – unless you happen to be dining at a Michelin starred restaurant and your...
by lesley | Apr 19, 2025 | Reputation
We’re not talking about your epitaph, but something much more current. It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
