by lesley | Feb 20, 2023 | YouTube
Video material is powerful – just look at how many people use YouTube for learning and entertainment and the rapid rise of TikTok. Even Instagram quickly realised that still images aren’t as powerful as video content and reels were added (initially as IGTV in 2017). ...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
by lesley | Jan 30, 2023 | Lead Generation
You’ve probably heard the phrase ‘the money is in the list’. The concept is that people who have already signed up to hear from you are at least ‘warm’ contacts and have, effectively, said ‘I’m interested’. Most professional marketers invest a fair bit of time and...
by lesley | Jan 19, 2023 | Press & Media
Once upon a time the best way to get into the print media was to issue a press release. Then everyone jumped on the bandwagon and editors across the world had to deal with more and more ‘press releases’. The editor’s criteria when assessing content for publication...
by lesley | Jan 9, 2023 | Newsletters
When an email lands in your inbox what makes you want to open it? Let’s be honest – we get loads of rubbish emails that evade the spam filter and are greeted with a quick click of the delete button. But there are emails that you actively want to open – why? My guess...
