Does social media still work?

Does social media still work?

I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective.  They pointed out that I had originally written these posts – five years ago!  They hadn’t considered how much social media has...
Is your reputation bankable?

Is your reputation bankable?

There is an argument that you can’t put a price on your reputation, but what happens when something happens to dent your reputation?  You don’t want negative feedback on Google or TrustPilot or any other platform – because it influences what people who don’t know you...
Blog writing for dummies

Blog writing for dummies

If you’re not a writer the idea of producing content regularly can be daunting – and prone to slipping off your to do list in favour of other tasks that you feel more comfortable doing! So what can you do to keep up with producing articles? Brainstorm your schedule...
Every book starts with a blank page

Every book starts with a blank page

Every author has to make a start and each writer has different experiences of getting their book out of their head and into a manuscript.  Even if you find writing easy, organising and developing a whole book can be daunting.  If you have lots of great ideas, but...
Is your website helping your reputation?

Is your website helping your reputation?

Keeping your business website up-to-date is important to preserve potential customers’ perception of your business.  Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...