How to get your book written

How to get your book written

If you’re happy hitting the keyboard writing a book is simply a bit of planning and then scheduling in writing time, but not everyone is a natural writer.  This outlines some alternatives. Planning pays off Regardless of how you plan to get your book out of your head...
How good a shop window is your website?

How good a shop window is your website?

If you have an eCommerce website your website isn’t just your shop window – it’s your shop too.  But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
Times they are a-changing

Times they are a-changing

There’s no doubt that along with the aftermath of the pandemic and due to the knock-on effects of the situation in Ukraine there’s been a serious impact on the global economy. Higher costs will affect businesses too – most businesses can’t survive without power and...
Video can BE the radio star!

Video can BE the radio star!

One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV.  Then they vanished (eventually joining prog-rock band Yes).  In 1979 video was just making its debut into...
Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...