by lesley | Aug 15, 2022 | Press & Media
When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses. If you’re aiming to build a reputation for being an expert in your field you...
by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
by lesley | Aug 1, 2022 | Social media
Recently I suggested that a client should update their regular social media posts as I didn’t think they were working very well. I got thrown a challenge “But you wrote them?” The answer was that social media has changed and the type of content people post needs to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jul 18, 2022 | Blogging
A good reputation boosting blog shares your expertise and shows off your depth and/or breadth of knowledge. If you’re thinking ‘But that means I’m giving away all my secrets’, that’s OK. Very few people will try to follow your advice – not because they don’t want...
