by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
by lesley | Nov 1, 2021 | Business
One of my mentors used to say to me “If you don’t know where you’re going, any road will get you there.” He was talking about the importance of having a goal, before you start doing things. Everything you do should be taking you a step towards your goals. Every...
by lesley | Oct 25, 2021 | Writing a book
While it’s really good for your ego to be able to say you’ve authored a book, there is far more to a book than a little halo-polishing! A book is the fuel for so many other things that will benefit your business. So if you have already published a book – or...
by lesley | Oct 18, 2021 | Websites
If you could speak directly to the visitor to your website, this would be a good question to start with. Unfortunately, you can’t do that live, so your website needs to deliver what that visitor wants. Not only what they want, but you need to make it easy for them...
