by lesley | Dec 6, 2021 | Press & Media
When you think of PR – are you thinking ‘press releases’? There are far more opportunities that are more effective than simply issuing press releases. Press releases are hard to get published and you’ll need a really good story, not just a business announcement...
by lesley | Nov 29, 2021 | Newsletters
If you send out a regular newsletter you want to know people are reading it. Most of the email marketing platforms (e.g. MailChimp, AWeber, GetResponse, etc) send out stats showing how many opens and links clicked your message gets. This should give you an idea...
by lesley | Nov 22, 2021 | Social media
If you’ve dabbled in social media, know that it’s important, but have no idea how to make it work on a business level – or make it worth the effort you have to put in keep reading. If you: Put in lots of effort with little result Spend hours trying to keep up...
by lesley | Nov 15, 2021 | Reputation
Every time you attend a networking meeting, visit a client, show up on a Zoom meeting, post on social media – or even chat with a friend – somebody is watching. And every move you make is measured against your reputation. A few years back I was lecturing...
by lesley | Nov 8, 2021 | Blogging
‘Blog’ is a shortened form of ‘Web log’, and a log is a record of something. Remember how episodes of Start Trek started with Captain’s log Stardate …? That was a sort of diary of events – and that’s how blogs started as people’s online diary. Of course, these...
