by lesley | Oct 31, 2022 | Press & Media
The good old press release is far less effective than it used to be. Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in. A couple of clicks and they can get gobs of information...
by lesley | Oct 24, 2022 | Newsletters
If you send out a newsletter, regularly or irregularly, what is the purpose of it? There are lots of answers to this: To remind people what we do To keep people up-to-date with what we’re doing To introduce new team members to our list To let people know about new...
by lesley | Oct 17, 2022 | Social media
I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective. They pointed out that I had originally written these posts – five years ago! They hadn’t considered how much social media has...
by lesley | Oct 8, 2022 | Reputation
There is an argument that you can’t put a price on your reputation, but what happens when something happens to dent your reputation? You don’t want negative feedback on Google or TrustPilot or any other platform – because it influences what people who don’t know you...
by lesley | Oct 3, 2022 | Blogging
If you’re not a writer the idea of producing content regularly can be daunting – and prone to slipping off your to do list in favour of other tasks that you feel more comfortable doing! So what can you do to keep up with producing articles? Brainstorm your schedule...
