by lesley | Sep 26, 2022 | Writing a book
Every author has to make a start and each writer has different experiences of getting their book out of their head and into a manuscript. Even if you find writing easy, organising and developing a whole book can be daunting. If you have lots of great ideas, but...
by lesley | Sep 19, 2022 | Websites
Keeping your business website up-to-date is important to preserve potential customers’ perception of your business. Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
by lesley | Sep 12, 2022 | Business
I had a Yorkshire mother – and they can give the Scots a run for their money when it comes to being frugal. She recycled and reused long before it was a thing and always found ways to make a little go a long way. Now we’re in a different age and sustainability is...
by lesley | Sep 5, 2022 | YouTube
If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube. YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
by lesley | Aug 29, 2022 | Email marketing
When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox. In other words it’s got a bad reputation – but why?...
