by lesley | Apr 19, 2021 | Press & Media
The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
by lesley | Apr 12, 2021 | Newsletters
When you create a newsletter the means of delivery matters. It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact. That means most emails are delivered digitally. The question is do...
by lesley | Apr 5, 2021 | Social media
I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith. Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
by lesley | Mar 29, 2021 | Reputation
Your reputation is something that doesn’t happen by accident, it is carefully built. Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
by lesley | Mar 22, 2021 | Blogging
The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...
