by lesley | May 9, 2022 | Social media
As a business owner it’s tempting to see social media as an excellent way to promote your products or service, but there’s more to it than that. If you operate on a broadcast-only strategy people will rapidly get bored and stop reading your posts. There are a few...
by lesley | May 2, 2022 | Marketing, Reputation
Everything you say and do influences what other people think about you – and what they say to others about you. Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like? Definitely...
by lesley | Apr 25, 2022 | Blogging
There’s a saying that suggests if you want the most efficient way to do something ask a lazy person – they’ll find the shortcuts and remove time-consuming activities along the way. This is my lazy blogger’s guide. Firstly, are you a talker or a writer? If...
by lesley | Apr 18, 2022 | Business
As a self-confessed left-brain control freak – I like systems and processes – they keep everything organised and make life easier. So what systems does your business have? Most of us have some kind of accounting system, these days that has to include...
by lesley | Apr 11, 2022 | Writing a book
Before you invest your valuable time in writing a book, it’s wise to research your market place first. It could save you a lot of time, editing and rewrites. These are some of the key questions that will guide your research. Which section would you expect your book...
