Does email marketing work?

Does email marketing work?

There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’  There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
3 marketing funnel mistakes to avoid

3 marketing funnel mistakes to avoid

Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
Build your press list

Build your press list

What is a press list?  It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
Why write newsletters?

Why write newsletters?

What’s the point of writing and sending out newsletters?  They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
Posting for business

Posting for business

Social media seems to get more complex every day – especially if you’re using it to raise your business profile.  Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...