Get in the media!

Get in the media!

The days of writing a monthly press release have moved on and there are far more ways to get noticed in the media than struggling to find a good subject for a press release that will engage editors. Like publishing, the media has moved into a much more diverse range...
How attached is your newsletter?

How attached is your newsletter?

When you create a newsletter the means of delivery matters.  It’s rare for newsletters to be produced as a physical paper production today for all kinds of reasons, not least the environmental impact.  That means most emails are delivered digitally. The question is do...
‘I love it when a plan comes together’

‘I love it when a plan comes together’

I have fond memories of the A-Team and this favourite saying of their leader, Hannibal Smith.  Maybe it’s because I’m a left-brain systems freak – so I love a good plan. Content marketing brings together the creative right brain and the analytical left brain. ...
Like a house of cards …

Like a house of cards …

Your reputation is something that doesn’t happen by accident, it is carefully built.  Getting people to know, like and trust you – and rate your expertise as worth having takes time and effort. Of course, a reputation should be authentic – especially a...
10 ideas for your blog

10 ideas for your blog

The most frequent reason people tell me they don’t write blogs is because they don’t know what to write about – so here are a few ideas to get your creative juices flowing. 1: Answer a question When I’m networking people often ask me questions around my area of...