by lesley | Jan 29, 2026 | Marketing
That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%. Potential customers need information to make the decision whether you are the right supplier for them. And, while cost may play a part, the reality is that they’re...
by lesley | Jan 28, 2026 | Author Guide
When I talk to people about writing a book, the responses are pretty evenly split between: “I’ve been meaning to get around to writing a book.” And “I could never write a book.” (And, of course, there are a few people who have already achieved author status!) Both...
by lesley | Jan 21, 2026 | Author Guide
You might hear fiction authors discussing ‘narrative arcs’ and ‘plotting’, but even non-fiction books need stories. Why? Because people engage more and remember better when there’s a story that brings your point to life. The difference between a fictional story and...
by lesley | Jan 19, 2026 | Websites
When did you last take a proper look at your website? Not just a quick glance to check it’s still working, but a genuine assessment of whether it’s doing its job properly. If you’re struggling to remember, that’s probably your answer right...
by lesley | Jan 14, 2026 | Author Guide
I recently read an excellent post on LinkedIn about ‘inspiration’. The point was being made by a commercial copywriter, that professional writers can’t afford to wait for inspiration or we’d never be able to sustain a business! When you’re facing the task of writing...
