by lesley | Jan 9, 2025 | Reputation
With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
by lesley | Dec 29, 2024 | Blogging
That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek. These days a blog article is so much more than a diary post, but if you remember the origin of the...
by lesley | Dec 19, 2024 | Authorship, Writing a book
If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place, writing is made much easier. There are three elements that create your building blocks in a non-fiction book: 1: The chapters and how they flow. 2:...
by lesley | Dec 9, 2024 | Websites
Isn’t that obvious? It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites, in other words, websites that display your wares. But a good website is much more than that. It needs to Engage potential clients quickly Have...
by lesley | Nov 29, 2024 | Pitches & Presentations
You may have heard of ‘death by PowerPoint’, but how do you avoid becoming a perpetrator of this? Just in case this is a term you haven’t come across before, I can almost guarantee that you’ve been on the receiving end! Essentially, it was coined to describe a...
