‘Why should I write a book?’

‘Why should I write a book?’

There are many people running successful businesses who have expertise that might help other people, but does that mean they should all write books? There are 600,00 traditionally published, English language, books annually (*2024 stats) – plus another half a million...
Do I really need an editor?

Do I really need an editor?

Most of the people in the book industry I know will say ‘Yes, definitely.’  Even if you’re a talented writer, you’re probably too close to your work to be objective. Editors aren’t proofreaders (although they will make spelling, punctuation and grammar corrections as...
Leverage your articles

Leverage your articles

If you take the time to write an article or two for your blog each month, don’t limit your reach, by just posting it in one place. Clearly you want your expertise to feature on your website, on your blog, so potential clients can see you know your stuff.  But where...
Manuscript finished – now what?

Manuscript finished – now what?

Most authors type the last full stop and heave a sigh of relief.  All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
Content is king – but why?

Content is king – but why?

That phrase ‘Content is king’ has been around for a long time, but is it still true today? 100%.  Potential customers need information to make the decision whether you are the right supplier for them.  And, while cost may play a part, the reality is that they’re...