by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
by lesley | Jan 19, 2025 | Social media
Social media is powerful – even people who ‘hate’ social media, can’t avoid the fact that it has an impact on their business and on them personally. The secret of successful social media is to know: Who your audience are Where they’re active What they engage with best...
by lesley | Jan 9, 2025 | Reputation
With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
by lesley | Dec 29, 2024 | Blogging
That sounds soooooo boring – but that’s where the term ‘blog’ came from. It was originally a sort of online diary – think ‘Captain’s log web date …’ from Star Trek. These days a blog article is so much more than a diary post, but if you remember the origin of the...
by lesley | Dec 19, 2024 | Authorship, Writing a book
If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place, writing is made much easier. There are three elements that create your building blocks in a non-fiction book: 1: The chapters and how they flow. 2:...
