by lesley | Dec 9, 2023 | Social media
All social media platforms are not equal – and your approach to each one should take that platform’s audience into account when you’re creating social posts. Not everyone gets that. Sharing cute cat videos is great on Facebook, but won’t go down so well on LinkedIn. ...
by lesley | Nov 29, 2023 | Reputation
Everyone loves a bit of gossip – and, while women are usually up front with their interest in a good bit of gossip, men hold their own when talking about sport, business or anything else they’re interested in. So, what has gossip got to do with reputation? As soon as...
by lesley | Nov 19, 2023 | Blogging
One of the biggest challenges that business owners face is convincing potential clients that their services are top notch. It doesn’t matter if you’re selling a product or a service, it’s the knowledge that underpins it that matters to people who are considering you...
by lesley | Nov 9, 2023 | Writing a book
First time authors often underestimate the amount of work that goes into writing a successful book. I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
by lesley | Oct 25, 2023 | Websites
Most of us know that keywords are important. Some of us know that search engine optimisation is how to improve our website’s visibility – but that’s expensive/time consuming/complicated, isn’t it? If you engage a specialist SEO company, yes, there is a cost and the...
