by lesley | Dec 16, 2019 | Business
At this time of year many business people are winding down and the focus can be more on pleasure than planning. However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
by lesley | Dec 9, 2019 | LinkedIn
If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...
by lesley | Dec 2, 2019 | Writing a book
by lesley | Nov 25, 2019 | Website copy
When your customer lands on your website how easy is it for them to understand what you do/sell/provide? Web surfers are impatient, have the attention span of a gnat and finding an alternative that’s ‘easier’ is – easier – than struggling with anything...
by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
