Facebook or not?

Facebook or not?

Lots of our clients sell to other businesses and I’m often asked, ‘Is it worth doing Facebook?’  I think it’s a mistake to completely ignore it and the secret is in having the right strategy for your business and your target customers. Facebook is a social platform,...
5 steps to get press coverage

5 steps to get press coverage

Getting a press release published is a very hit and miss activity.  There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
A plan with purpose

A plan with purpose

At this time of year many business people are winding down and the focus can be more on pleasure than planning.  However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
Not-working or networking?

Not-working or networking?

If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...