by lesley | Apr 8, 2019 | Newsletters
It’s interesting that many people create newsletters that, if they landed in their own inbox would be deleted almost immediately! For you to keep your readers you’ll need to know what they want and deliver something interesting – for them (not for you!) So what...
by lesley | Apr 1, 2019 | Social media
Social media can take over your life. If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on. Try and get them to tidy their room, clear the table or any other chore and they almost have...
by lesley | Mar 25, 2019 | Blogging
When you sit down to write a blog you should have an idea of the subject (if you don’t read some of my previous articles, you’ll find lots of advice on dealing with ‘blank screen syndrome’). However, there’s a big difference between a readable blog and a dry as dust...
by lesley | Mar 18, 2019 | Business
If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
by lesley | Mar 11, 2019 | Authorship
Yes, I know – you hate that word ‘guru’. It’s sadly overused. Perhaps ‘expert’ would sit better with you (although the dictionary does include ‘mentor’ and ‘acknowledged leader or expert’ in the description under guru). So how do you move from business owner...
