by lesley | Jun 3, 2019 | Social media
You know what they say about a picture says a thousand words? I may be a writer, but even the most compelling copy needs images to enhance the message. Think about it – a blog like this with no image to decorate the top and attract the eye would look pretty...
by lesley | May 27, 2019 | Email marketing
Email campaigns are supposed to be some kind of magic bullet, but do you want a load of sales spiel in your inbox? No? I thought not! I bet you’ve signed up for some download that looked interesting at some point only to discover you’re getting a daily sales pitch...
by lesley | May 20, 2019 | Facebook for business
Facebook is a powerful platform. Millions of people look at it daily so it’s a great way to put your business offering in front of a lot of people. Facebook frowns on using personal accounts for business, but there are business pages to fulfil that role. The only...
by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | May 6, 2019 | Marketing
Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales. It even includes customer care, post purchase support and more. However, for most...
