by lesley | May 20, 2019 | Facebook for business
Facebook is a powerful platform. Millions of people look at it daily so it’s a great way to put your business offering in front of a lot of people. Facebook frowns on using personal accounts for business, but there are business pages to fulfil that role. The only...
by lesley | May 13, 2019 | Press & Media
So which would you rather read? A press release or a story? My guess is, like most people, you’d much rather read a story. What’s the difference? A press release is factual, usually promotional to encourage readers to take notice of the organisation or individual...
by lesley | May 6, 2019 | Marketing
Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales. It even includes customer care, post purchase support and more. However, for most...
by lesley | Apr 29, 2019 | Business
If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat. This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
by lesley | Apr 22, 2019 | LinkedIn
Your LinkedIn profile is the equivalent of attending a networking meeting. It’s your first ‘meeting’ with potential contacts so you want to make a good impression. 1: Make sure your ‘name badge’ just has your name on it – you don’t need your job title, the...
