How long should a blog post be?

How long should a blog post be?

This is a question lots of my clients and people I meet at business events ask.  Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
The best business card you’ll ever have!

The best business card you’ll ever have!

Business cards are still alive and well, a few have become digital, but in the business networking circles I move in, most people have a piece of card with their essential content details on to hand over.  But what do you do with all those pieces of cardboard when you...
Have you we’d all over your website?

Have you we’d all over your website?

The first time I heard this phrase was on a tele-seminar more than 20 years ago, so it’s not new – but it’s still the most common mistake people make. Take a look at the websites of the people you network with – you’ll quickly spot which ones are professionally...
Making an impression

Making an impression

You’ve probably heard the quotation ‘You never get a second chance to make a first impression’.  It’s a clever quote, but it’s also very true.  If that first impression is less than great, you’ll have to work quite hard to overcome that. When you’re planning to stand...
What are your aspirations?

What are your aspirations?

Running a business is hard work.  It doesn’t matter if you’re just getting started with a clean sheet, are struggling to gain traction or you’ve cracked it and have a thriving business – you can’t afford to pin your hopes on ‘luck’. If I could only recommend one book...