by lesley | Mar 9, 2024 | Reputation
In today’s information-soaked world one key factor stands out: reputation. Whether you’re a small startup or a multinational corporation, the way your brand is perceived can significantly impact your ability to grow and thrive. Reputation plays a pivotal role...
by lesley | Feb 29, 2024 | Blogging
Blog is a contraction of ‘web log’. And a log is a kind of diary recording events and your commentary on them. Today they have evolved far beyond that and have become much wider ranging. This blog focuses on knowledge sharing on all things marketing, but there are...
by lesley | Feb 19, 2024 | Writing a book
Virtually everyone has valuable knowledge they could share in a book and, if you’re a business owner, you’ll have experience to back that up. But writing a book isn’t just about sitting down and writing 40-50,000 words. Research A smart author does their homework. ...
by lesley | Feb 9, 2024 | Websites
In the course of my work I look at a lot of websites and the majority of business websites have obviously had time and money invested in creating a functional and aesthetically pleasing designed site. Unfortunately, the same level of effort and professionalism...
by lesley | Jan 29, 2024 | Pitches & Presentations
Unless you’ve been living under a stone, you must have heard about AI. ChatGPT is the AI that most people are talking about and I am frequently asked if it will make our commercial copywriting redundant. (No, it won’t!) However, it’s not the only AI out there. If...
