by lesley | Nov 20, 2025 | Author Guide
There are some essential elements to writing a book – researching your audience, planning, structuring, writing, editing, proofreading, publishing, launching and marketing. But no matter how dedicated an author you are, you’ll almost certainly come up against one or...
by lesley | Nov 19, 2025 | Social media
The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding. If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
by lesley | Nov 13, 2025 | Author Guide
As a development editor I get manuscripts in all kinds of evolutions from a completely finished version, already formatted to a bunch of bullet points that need work! Sometimes authors come to me with an idea and maybe some notes and we start from scratch. And I...
by lesley | Nov 9, 2025 | Reputation
Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you. To influence your audience positively content marketing is an essential factor. Every piece of...
by lesley | Nov 6, 2025 | Author Guide
If you’ve ever thought about writing a book, you’ve probably got some ideas about what it will be about. As a speaker, trainer or consultant, you’ve got plenty of material, because that’s what your clients buy you for. But there’s more to it than simply a subject....
