Fail to plan … plan to fail

Fail to plan … plan to fail

When you’re running a business, no matter how small or large, you need to plan to ensure your business flourishes and grows. What happens if you don’t plan? You get offered opportunities – and you don’t know if they’re right for you or not, because there’s no frame of...
You don’t have to write a book …

You don’t have to write a book …

Just because you know stuff doesn’t mean you have to become an author, so why do so many marketing people recommend writing a book as a promotional activity? Being an author does carry a certain kudos.  It says that you have enough wisdom and knowledge to help other...
Are you a winner?

Are you a winner?

These days there are many different opportunities to enter business awards, industry awards and other awards relating to specific skills or types of business.  If you haven’t ventured into this area yet, it’s worth taking a look at. Start local – there are usually...
7 ways to use an autoresponder

7 ways to use an autoresponder

Autoresponders are seriously under-used.  So many people miss opportunities to keep people who have already shown interest engaged and lose potential subscribers. If you don’t know what an autoresponder is – it’s simply a series of emails that are triggered by an...
Grow your list on social media

Grow your list on social media

If you know how to use it effectively email marketing can be a powerful way to create ongoing sales.  If you’re on any of the ‘big boys’ lists you’ll get regular emails promoting the latest products they’re offering.  Tescos, B&Q, Wilkinsons, etc. all email their...