by lesley | Apr 9, 2018 | Awards
If you’ve won an award what can you do to leverage that? It’s all very well to announce it on the day you win and for the few days following, but then what? Here’s my suggestions to get the most marketing from the award without people getting fed up with you banging...
by lesley | Apr 2, 2018 | Autoresponders
If you have a form on your website that gather names and email addresses you’ve got a valuable trigger to build a relationship with a potential client. It doesn’t matter if this is an enquiry form, a newsletter form or a free download form – if people provide their...
by lesley | Mar 26, 2018 | Email marketing
If you’re in the UK you’ve probably heard of the General Data Protection Regulations (GDPR). This is the legislation that will replace the Data Protection Act on 25th May 2018. The big issue for business people is that they need to be able to PROVE that any marketing...
by lesley | Mar 19, 2018 | Facebook for business
For businesses that sell directly to consumers (B2C) the answer is a resounding ‘YES’, but even if your business is more business-to-business (B2B) don’t ignore Facebook. Even if you don’t use Facebook personally, don’t fall into the trap of converting your personal...
by lesley | Mar 12, 2018 | Crowd funding
Growing a business is always a bit of a balancing act. Most business owners have first-hand experience of overdraft facilities, loans, directors’ guarantees and more. It’s that well-known cliché ‘Speculate to accumulate’ into action. However, although there are...
