![What makes a good marketing flyer?]() 
							
					
															
					
					 by lesley | Apr 10, 2017 | Marketing
  Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...				
					
			
					
											
								![What makes a good marketing flyer?]() 
							
					
															
					
					 by lesley | Apr 3, 2017 | LinkedIn
Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company.  The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...				
					
			
					
											
								![What makes a good marketing flyer?]() 
							
					
															
					
					 by lesley | Mar 27, 2017 | Websites
I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...				
					
			
					
											
								![What makes a good marketing flyer?]() 
							
					
															
					
					 by lesley | Mar 20, 2017 | Newsletters
  If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read.  So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...				
					
			
					
											
								![What makes a good marketing flyer?]() 
							
					
															
					
					 by lesley | Mar 13, 2017 | Social media
Most switched on businesses today use social media – for a variety of reasons.  The question is does it work? That depends on what your expectations are of your social media activity.  If you think that you’ll find your next big client in the next week, you’re going...