by lesley | Sep 25, 2017 | Business
Most people launch their own business without knowing if they’ll succeed or fail. Given the statistics about the number of start-ups that fail in the first year, five years, etc. it seems sensible to do as much as possible to increase your business’s chances of...
by lesley | Sep 18, 2017 | Writing a book
If you think being the author of a book would be a good business strategy then there are some things you need to consider first. Why you? What qualifies you to write about this subject? Have you got a following for this area of expertise either on your blog, social...
by lesley | Sep 11, 2017 | Marketing
If you’ve ever been on a webinar run by one of the big online marketers you have almost certainly heard the phrase ‘the money is in the list’. You may have discounted that as ‘not relevant for a business like mine’, but a list of people who have demonstrated an...
by lesley | Sep 4, 2017 | Awards
Just recently a client was talking about entering some awards – and we thought it was just a case of answering the questions on the entry form, until we looked into it and discovered they wanted supporting material. Most local business awards are happy with written...
by lesley | Aug 28, 2017 | Autoresponders
If you’ve never used an autoresponder or aren’t sure what one does, they’re simply an automated email series that sends out emails automatically for a specific purpose. I’ve written about free downloads to develop your list and start building relationships with new...