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by lesley | Mar 6, 2017 | Blogging
When I mention blogging many people groan; “I don’t have time,” they tell me. Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...
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by lesley | Feb 27, 2017 | Blogging, Inspiration
More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes. One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...
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by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
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by lesley | Feb 6, 2017 | Blogging, Writing Skills
If you’re aiming to raise your profile there’s nothing like entering your local business awards. Even if you don’t win your name gets known by more people. Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
