Email marketing or SPAM?

Email marketing or SPAM?

People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say.  And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
Email marketing or SPAM?

Does your Facebook page work?

You’ve probably come across Facebook pages with thousands of likes and an active community and wondered why yours only gets a couple of likes a week and hardly any engagement. It’s all to do with the amount of time, money and effort you’re prepared to invest. Facebook...
Email marketing or SPAM?

Is crowd-funding your way forward?

Crowd-funding is on trend – everyone is using it from start-ups to Olympic sports teams.  Is it something you could use to help your business move to the next level? Anyone can launch a crowd-funding campaign – and there’s a blog here about creating a good pitch – but...
Email marketing or SPAM?

How to build a press list

If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
Email marketing or SPAM?

What makes a good marketing flyer?

  Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...