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by lesley | Jul 31, 2017 | Press & Media
Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency. These experts will devote their time to finding publications that are willing to publish articles that...
![What are your ideal clients reading?]()
by lesley | Jul 24, 2017 | Marketing
These are the things I find I have to ask my clients the most before we can get their project off the starting blocks! Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
![What are your ideal clients reading?]()
by lesley | Jul 17, 2017 | LinkedIn
It’s a powerful platform and successful – or it wouldn’t have so many users (467 million from the last stats). Microsoft wouldn’t have bought it if it didn’t have a future and that means that millions of people use it – but what for? Job hunting When it first kicked...
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by lesley | Jul 10, 2017 | Website copy, Websites
I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’ The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
![What are your ideal clients reading?]()
by lesley | Jul 3, 2017 | Newsletters
What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
