by lesley | Mar 9, 2015 | Marketing, Reputation, Social media
Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
by lesley | Feb 23, 2015 | Website copy, Writing Skills
Writing commercial content is a science and very different to just being able to write good English. If you’re running a business, particularly in the early days of your business, getting professional help may be a bit outside your budget, but it’s still...
by lesley | Feb 12, 2015 | Marketing, Reputation
I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say. Whilst what other people say is really important, really smart business owners invest time and effort in...
by lesley | Jan 26, 2015 | Marketing, Reputation
On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
by lesley | Jan 19, 2015 | Reputation
That’s a big question – and one that it’s probably difficult, if not impossible to put a number on. Most of us work hard, try to keep our customers happy, help people where we can and hope that people like what we do and say good things about us to...
