by lesley | Jan 5, 2015 | Inspiration, Opinion
It’s that time of year when everyone is busily planning all the amazing things they are going to do over the next 12 months – and, by now, have often actually got started. Some people have already fallen off the wagon too! Those people who promised...
by lesley | Dec 3, 2014 | Reputation
Everyone talks about ‘exceeding expectations’; in fact, this phrase has become so over-used that it’s almost lost its meaning. Getting something wrong in your customer relationship can have long lasting consequences – and people do talk when...
by lesley | Nov 14, 2014 | Writing Skills
People often ask me how I put together web pages, articles, blogs and emails so they don’t ramble and get the point across effectively. To be honest, after years of writing, I’ve got quite good at doing the analysis of where I’m going and what the key points are and...
by lesley | Oct 20, 2014 | Marketing, Newsletters, Social media
In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily. Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
by lesley | Oct 6, 2014 | Reputation
I’ve just read a book that was quite good, but the author used the word ‘discreetly’ from time to time – except that most of the time it was spelled ‘discretely’, which means something completely different*. A couple of times it...
