by lesley | Apr 11, 2016 | Uncategorized
If you’re running a service business you’re probably exchanging your time for money. That means that to really grow your earning potential you need to: Charge more per hour or day Employee people and charge their time out at more than you pay them Find a way to earn...
by lesley | Mar 22, 2016 | Marketing
If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20...
by lesley | Feb 24, 2016 | Marketing, Uncategorized
The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them. “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s. When you visit my website...
by lesley | Jan 12, 2016 | Marketing
In 2016 the most effective way to get business is by referral. People who rate you refer others to you so what do you do to make that referral process easy? Most business owners network – online and offline. They’re on LinkedIn, Twitter, YouTube and/or have a page on...
by lesley | Jan 5, 2016 | Inspiration
It’s that time of year when people decide it’s time to make changes, whether it’s in their own life or to their business. I’ve always called them revolutions rather than resolutions, simply because they end up either: Being a massive change or...