by lesley | Jul 20, 2015 | Marketing, Uncategorized
When I’m talking to people about marketing their reputation I often find that they haven’t really thought about the Why, Who, Where, What, When and How of their online marketing. Quite often the reason for embarking on it is ‘because everyone else...
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by lesley | Jul 7, 2015 | Reputation
Of course we all talk to our customers, to establish what they want, to check details, to keep them up to date with order progress – but how often do we REALLY talk to them? How many service providers have an in depth knowledge of their customers? The sort of...
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by lesley | Jun 22, 2015 | Social media
Twitter is a bit like Marmite – people tend to love it or hate it. Some people see it as an amazing network where you can talk to anyone and get pretty instant responses – a bit like text messaging on a global scale. Other people just don’t get it...
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by lesley | Jun 8, 2015 | Websites
I’m always reading new books – the web is constantly changing and I need to keep up. However, some things don’t change for the better and I’m a big fan of common sense when it comes to putting things together for my clients’ websites. If...
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by lesley | May 26, 2015 | Writing Skills
The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
