![So you want to write a book …]()
by lesley | Sep 18, 2015 | Writing a book
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? This is the first instalment of a guide to getting your book from an idea in your head to...
![So you want to write a book …]()
by lesley | Sep 14, 2015 | Marketing, Reputation
In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult. There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
![So you want to write a book …]()
by lesley | Sep 1, 2015 | Marketing
Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...
![So you want to write a book …]()
by lesley | Aug 17, 2015 | Writing Skills
When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....
![So you want to write a book …]()
by lesley | Aug 5, 2015 | Marketing
I went to a networking breakfast yesterday and because it was a small group (everyone seems to be on holiday) we had a really interesting round the table discussion. I’d been having a chat with the group leader and we’d got onto one of my favourite...
