by lesley | Apr 25, 2022 | Blogging
There’s a saying that suggests if you want the most efficient way to do something ask a lazy person – they’ll find the shortcuts and remove time-consuming activities along the way. This is my lazy blogger’s guide. Firstly, are you a talker or a writer? If...
by lesley | Apr 18, 2022 | Business
As a self-confessed left-brain control freak – I like systems and processes – they keep everything organised and make life easier. So what systems does your business have? Most of us have some kind of accounting system, these days that has to include...
by lesley | Apr 11, 2022 | Writing a book
Before you invest your valuable time in writing a book, it’s wise to research your market place first. It could save you a lot of time, editing and rewrites. These are some of the key questions that will guide your research. Which section would you expect your book...
by lesley | Apr 4, 2022 | Websites
I’ve seen some rubbish websites in my time – there are many still sitting around the internet. I do wonder if they’re actually any use at all. If your website isn’t getting results you need to decide if it’s worth paying your hosting fee every month/year. I’m...
by lesley | Mar 28, 2022 | Business
We’re working with a client who is launching his book at the end of April and I’ve been privileged to have beta read the book. It’s about a huge adventure and highlights the amount of planning that is required for even a relatively short-term undertaking. One of the...
by lesley | Mar 21, 2022 | YouTube
People talk about video consumption – we’re consumers of video – and, it seems, we’re addicted! Do you go on YouTube to check something out and lose an hour or more watching entertaining or interesting video – and you still haven’t finished your to...
by lesley | Mar 14, 2022 | Email marketing
Emails come in many different shapes and sizes – but what works best? That’s a loaded question! There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that. Do you hate reading those long...
by lesley | Mar 7, 2022 | Lead Generation, Marketing
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
by lesley | Feb 28, 2022 | Press & Media
The days of press releases being the only route to getting publicity are long gone. Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
by lesley | Feb 21, 2022 | Newsletters
Newsletters are becoming fewer. It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
