by lesley | Mar 14, 2022 | Email marketing
Emails come in many different shapes and sizes – but what works best? That’s a loaded question! There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that. Do you hate reading those long...
by lesley | Mar 7, 2022 | Lead Generation, Marketing
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
by lesley | Feb 28, 2022 | Press & Media
The days of press releases being the only route to getting publicity are long gone. Today’s editors are looking for something much more interesting than your latest product launch. In fact, getting published is actually easier – there are new publications...
by lesley | Feb 21, 2022 | Newsletters
Newsletters are becoming fewer. It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
by lesley | Feb 14, 2022 | Social media
Social media success isn’t an accident, it’s the result of a great deal of effort. Some people find it easy, others consider it’s a necessary evil. Your approach will, to a large extent generate the results – if you hate doing it, your posts will reflect...
by lesley | Feb 7, 2022 | Marketing, Reputation
Human beings are curious creatures – they’re always gossiping about each other. Even if you don’t think you are – when you discuss someone else with another person, whether on the phone, in person, at a networking event or on social media – you’re...
by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Jan 24, 2022 | Business
We’re well into January and business owners are focused on the year ahead. Did you set New Year Resolutions for your business as well as your personal ones? I have a theory about New Year resolutions – in fact I call them ‘Revolutions’. This is because they...
by lesley | Jan 17, 2022 | Writing a book
The idea of writing a book crosses most people’s minds at some point – there is a saying that everyone has at least one book in them – but have you ever seriously thought about it? If you are a business owner, trainer, coach, consultant or speaker to have...
by lesley | Jan 10, 2022 | Websites
When was the last time you looked at your website? If you’re thinking that’s not something you need to do – after all, you KNOW what’s on it – time for a rethink. You may think you know what’s on your website, but, if you have more than a handful of pages...
