by lesley | Jun 13, 2022 | YouTube
One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV. Then they vanished (eventually joining prog-rock band Yes). In 1979 video was just making its debut into...
by lesley | Jun 6, 2022 | Email marketing
There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer. This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
by lesley | May 30, 2022 | Lead Generation, Marketing
Lots of people have created a lead magnet to help to grow their list, but that’s it. There is so much more to a good marketing funnel than a lead magnet and a list. That is literally the tip of the ‘iceberg’! Getting people signed up to your list is just the first...
by lesley | May 23, 2022 | Press & Media
Press releases are so ‘yesterday’! And not very productive either. Whatever you think your story is, it’s often difficult to convince an editor that it has ‘legs’. However, there are better opportunities to get PR coverage in the print (and digital print) media....
by lesley | May 16, 2022 | Newsletters
Do you like newsletters? Do you read the ones that arrive in your email inbox? We send out a newsletter twice a month, but it’s not really ‘news’, in the sense that it’s not about what’s going on in our business. Nobody cares about what we’re doing, only in getting...
by lesley | May 9, 2022 | Social media
As a business owner it’s tempting to see social media as an excellent way to promote your products or service, but there’s more to it than that. If you operate on a broadcast-only strategy people will rapidly get bored and stop reading your posts. There are a few...
by lesley | May 2, 2022 | Marketing, Reputation
Everything you say and do influences what other people think about you – and what they say to others about you. Does that mean that you should censor everything and go around in a permanent state of worry in case you say something people don’t like? Definitely...
by lesley | Apr 25, 2022 | Blogging
There’s a saying that suggests if you want the most efficient way to do something ask a lazy person – they’ll find the shortcuts and remove time-consuming activities along the way. This is my lazy blogger’s guide. Firstly, are you a talker or a writer? If...
by lesley | Apr 18, 2022 | Business
As a self-confessed left-brain control freak – I like systems and processes – they keep everything organised and make life easier. So what systems does your business have? Most of us have some kind of accounting system, these days that has to include...
by lesley | Apr 11, 2022 | Writing a book
Before you invest your valuable time in writing a book, it’s wise to research your market place first. It could save you a lot of time, editing and rewrites. These are some of the key questions that will guide your research. Which section would you expect your book...
