by lesley | Oct 11, 2021 | YouTube
Video content is becoming the norm. People expect to have video material in their social feeds and, of course, on YouTube. But if your business hasn’t quite got to that point, it’s time to give it some thought. You could invest in getting professionally made videos,...
by lesley | Oct 4, 2021 | Email marketing
There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’ There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
by lesley | Sep 27, 2021 | Lead Generation, Marketing
Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
by lesley | Sep 20, 2021 | Press & Media
What is a press list? It’s a list of publications you would like to get coverage in. Sounds pretty straightforward, but there are a number of key criteria you need to consider before you start assembling your list. 1: Are these publications read by your target...
by lesley | Sep 13, 2021 | Newsletters
What’s the point of writing and sending out newsletters? They should form part of your marketing strategy – and there must be a purpose that fits into that strategy for every activity. Ask most businesses that send out a newsletter ‘What do you want it to...
by lesley | Sep 6, 2021 | Social media
Social media seems to get more complex every day – especially if you’re using it to raise your business profile. Walking the line between promotion and engagement is always difficult – and every social platform is different. There was a time when it was...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Aug 23, 2021 | Blogging
‘I can’t write’! This is a statement I hear people saying a lot. In fact, it’s why we have a business – as that’s the service we offer, whether it’s a blog, copy for a website, social media posts, an email campaign or a regular newsletter. However, if you’d...
by lesley | Aug 16, 2021 | Business
Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
by lesley | Aug 9, 2021 | Writing a book
If you’re writing a book at some point it will need editing. If you successfully get a contract with a mainstream publisher they will have it edited by their in-house editors, if you’re self-publishing it’s down to you. It can be tempting to skip this requirement,...
