by lesley | Nov 20, 2025 | Author Guide
There are some essential elements to writing a book – researching your audience, planning, structuring, writing, editing, proofreading, publishing, launching and marketing. But no matter how dedicated an author you are, you’ll almost certainly come up against one or...
by lesley | Nov 19, 2025 | Social media
The social media landscape is transforming dramatically in 2025, with algorithms becoming increasingly sophisticated and, frankly, more demanding. If you’re a business owner wondering why your carefully crafted posts seem to vanish into the digital ether,...
by lesley | Nov 13, 2025 | Author Guide
As a development editor I get manuscripts in all kinds of evolutions from a completely finished version, already formatted to a bunch of bullet points that need work! Sometimes authors come to me with an idea and maybe some notes and we start from scratch. And I...
by lesley | Nov 9, 2025 | Reputation
Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you. To influence your audience positively content marketing is an essential factor. Every piece of...
by lesley | Nov 6, 2025 | Author Guide
If you’ve ever thought about writing a book, you’ve probably got some ideas about what it will be about. As a speaker, trainer or consultant, you’ve got plenty of material, because that’s what your clients buy you for. But there’s more to it than simply a subject....
by lesley | Oct 29, 2025 | Blogging
Most small business owners have heard that ‘blogging is good’, but are a bit woolly about the benefits! These are just a handful of reasons why you should write and publish your expertise regularly. Your blog showcases your knowledge Sharing your expertise provides...
by lesley | Oct 19, 2025 | Author Guide, Writing a book
If you are considering writing a book, to help you to give your business an edge, you need to be well-prepared to ensure your book hits the spot. What does that mean? There are a number of key activities that ensure a non-fiction book is successful. 1: Know your...
by lesley | Oct 9, 2025 | Websites
We all hear that phrase ‘Content is King’, but it’s not quite true for the home page on your website. The days of 300 words of text are long gone, search engines are more sophisticated and visitors to your websites behave differently. They’re reading on smart phones...
by lesley | Sep 29, 2025 | Pitches & Presentations
If you’ve been asked to make a presentation or you’re planning a pitch to a potential client, where do you start? Start with the end in mind What do you want your presentation or pitch to achieve? What is that big takeaway for your audience? Once that is...
by lesley | Sep 19, 2025 | Business
Nobody would describe me as ‘techy’, I’m a words person, not a technology geek, but AI definitely excites me. The potential is almost beyond belief. For small businesses it offers opportunities to do some things that weren’t possible without expensive expert help...
