by lesley | Sep 9, 2024 | Writing a book
If you run a business, train people, are a consultant or a speaker, having a book with your name on the cover as author sets you apart from your competitors. It positions you as an authority and extends your reach dramatically. I was taught that there were two types...
by lesley | Aug 29, 2024 | Websites
When you land on someone’s website what are you looking for? Is it an impressive blue-sky statement? Is it ‘Welcome to our website’? Is it a series of slides with pictures? Is it a technical description? Is it any sentence starting with ‘We …’? Is it something that...
by lesley | Aug 19, 2024 | Pitches & Presentations
Do you think that business presentations should be entertaining? Or do you prefer to sit through a boring presentation? Nobody wants to be bored and it benefits both sides if the presentation is entertaining, the presenter gets better responses and the audience...
by lesley | Aug 9, 2024 | Business
The subject of ‘you don’t know what you don’t know’ has come up in several conversations lately. In conversations with people who have transitioned from corporate employee to business owner and people who are in a new role in a business and don’t have experience...
by lesley | Jul 29, 2024 | Press & Media
When you have a marketing budget the issue of PR is often something you start thinking about. Dreams of making the headlines in the national dailies drift through your mind – in a positive way, of course. The national dailies are hard to crack – unless you are...
by lesley | Jul 19, 2024 | Marketing
John Wanamaker, a 19th century retailer is accredited with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Many businesses say similar things about their marketing – along the lines of ‘I know some of my...
by lesley | Jul 9, 2024 | Newsletters
Strictly speaking a business newsletter doesn’t fall into the category of ‘news’. Most business newsletters are more promotion than news. The nearest they get to news is the launch of a new product or service. Information about what’s going on in your company really...
by lesley | Jun 28, 2024 | Social media
Engagement gets tougher as there’s just so much content on every social platform that it would be a full-time job to try and keep up with it all. People flick and scroll too quickly to stop and like, share or comment. That doesn’t mean that they’re not reading your...
by lesley | Jun 19, 2024 | Reputation
The most valuable information your clients can give you is how whatever you do for them makes a difference. This is one of the reasons I give people a 3-question formula for getting testimonials. It’s: What did we do for you? What was it like working with us? What...
by lesley | Jun 9, 2024 | Blogging
This is a question lots of my clients and people I meet at business events ask. Sorry to disappoint you, but there’s no definitive answer! Seth Godin writes every day, but sometimes it is as little as 70 words and sometimes it’s 700 (and occasionally even more). The...
