by lesley | Dec 23, 2019 | Press & Media
Getting a press release published is a very hit and miss activity. There’s no way to ensure an editor publishes your press release, even with a PR expert on the team. So how can you get more exposure in the press? What do your target audience read? While it might be...
by lesley | Dec 16, 2019 | Business
At this time of year many business people are winding down and the focus can be more on pleasure than planning. However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
by lesley | Dec 9, 2019 | LinkedIn
If you do business networking you’ll be familiar with the concept of meeting other business people, getting to know them, building relationships, educating them about how your business helps people and seeing if there’s synergy between you to become a customer or a...
by lesley | Dec 2, 2019 | Writing a book
by lesley | Nov 25, 2019 | Website copy
When your customer lands on your website how easy is it for them to understand what you do/sell/provide? Web surfers are impatient, have the attention span of a gnat and finding an alternative that’s ‘easier’ is – easier – than struggling with anything...
by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
by lesley | Nov 11, 2019 | Social media
Social media seems to be the answer to everything these days – whether you’re trying to build up your business, recruit staff or reconnect with people from your past. I use it to stalk my children, stay in touch with people who aren’t just around the corner,...
by lesley | Nov 4, 2019 | Blogging
As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience. It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
by lesley | Oct 28, 2019 | Business
If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two. People use all kinds of devices to manage these, from complex project management...
by lesley | Oct 21, 2019 | Authorship
Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one. Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
