by lesley | Nov 18, 2019 | Newsletters
What’s the difference between a newsletter and email marketing? Some people will tell you that a newsletter should be information, while email marketing is promotion or sales. However, there’s information – and ‘information’. I’ve said this many times before...
by lesley | Nov 11, 2019 | Social media
Social media seems to be the answer to everything these days – whether you’re trying to build up your business, recruit staff or reconnect with people from your past. I use it to stalk my children, stay in touch with people who aren’t just around the corner,...
by lesley | Nov 4, 2019 | Blogging
As a business owner or a consultant your blog is where you show off your knowledge, expertise and experience. It’s the platform where people who are looking for your kind of expertise can see how good you are – even before they part with any money. Given the...
by lesley | Oct 28, 2019 | Business
If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two. People use all kinds of devices to manage these, from complex project management...
by lesley | Oct 21, 2019 | Authorship
Everyone has a book in them and, as a business owner or consultant, you’ve probably got more than one. Your expertise and experience have value and being able to claim the title ‘author’ has a certain kudos. The problem with daydreaming about becoming an author, is...
by lesley | Oct 14, 2019 | Lead Generation
We all like something for nothing – particularly when that something is of value to us. On the other hand we don’t want yet another boring newsletter landing in our inbox. What have these two facts got to do with each other? They’re both common approaches...
by lesley | Oct 7, 2019 | Awards
I used to belong to the Institute of Management (now the Chartered Management Institute) and one of our branch meetings took place in a brewery. That may seem a stretch for a management group, but actually the brewery in question had recently won a business award and...
by lesley | Sep 30, 2019 | Autoresponders
Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees. (Most event organisers share their list of registrations with exhibitors and...
by lesley | Sep 23, 2019 | Social media
A picture is worth a 1000 words! But the picture has to be good enough to deliver the right message. Platforms like Instagram and Pinterest feature images and some people have done very well from these and grown substantial businesses. So what makes a great picture?...
by lesley | Sep 16, 2019 | Email marketing
When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first. The most...
