by lesley | Oct 14, 2019 | Lead Generation
We all like something for nothing – particularly when that something is of value to us. On the other hand we don’t want yet another boring newsletter landing in our inbox. What have these two facts got to do with each other? They’re both common approaches...
by lesley | Oct 7, 2019 | Awards
I used to belong to the Institute of Management (now the Chartered Management Institute) and one of our branch meetings took place in a brewery. That may seem a stretch for a management group, but actually the brewery in question had recently won a business award and...
by lesley | Sep 30, 2019 | Autoresponders
Whether you’re doing a free webinar to generate interest in your products or services or speaking at a business event or even exhibiting at a trade show, you’ll have a list of attendees. (Most event organisers share their list of registrations with exhibitors and...
by lesley | Sep 23, 2019 | Social media
A picture is worth a 1000 words! But the picture has to be good enough to deliver the right message. Platforms like Instagram and Pinterest feature images and some people have done very well from these and grown substantial businesses. So what makes a great picture?...
by lesley | Sep 16, 2019 | Email marketing
When you’re trying to generate sales, there are two things you need: People who are interested in what you have to offer Information that gets their attention If you don’t already have a list with permission to contact them, you need to generate that first. The most...
by lesley | Sep 9, 2019 | Facebook for business
If your business has a Facebook Page, you’ll need to work at it for it to be successful. Likes and Follows are important – and often others will judge you based on your numbers. However, there’s much more to a successful Facebook Page than big numbers of...
by lesley | Sep 2, 2019 | Press & Media
You’ve probably been told that sending press releases to your chosen press list is a good idea and will help your marketing. But a press release is typically about something that is happening in your business that the readership of those publications will be...
by lesley | Aug 26, 2019 | Marketing
If you’re attending a business event you may have the opportunity to display a pop-up banner stand. They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places. Here’s a template for...
by lesley | Aug 19, 2019 | Business
Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
by lesley | Aug 12, 2019 | LinkedIn
Your LinkedIn profile provides you with a section where you can add your contact info – and one of the options is to add your website link. When you put the URL in you’ll be asked if you want to designate your website as: Personal Company Blog RSS feed...
