by lesley | Oct 22, 2018 | Email marketing
Now the GDPR panic has passed many companies are wondering if email marketing is still OK. The answer is that, providing your list has opted in, yes. So, if you’re going to run an email marketing campaign what will keep people away from that unsubscribe link? Time to...
by lesley | Oct 15, 2018 | Facebook for business
Using Facebook as a business tool becomes more challenging every day. It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes. “Every time I go on Facebook, something has changed. If I miss...
by lesley | Oct 8, 2018 | Business
If you own your own business you almost certainly are doing something you love (and, if you’re not, maybe it’s time to sell the business and do something else). The challenge for most business owners is that they end up working long hours and the business pushes the...
by lesley | Oct 1, 2018 | Press & Media
Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
by lesley | Sep 24, 2018 | Marketing
When you start to create marketing material the temptation to fill the available space is strong. You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...
by lesley | Sep 17, 2018 | LinkedIn
LinkedIn is considered to be a business network, rather than a more personal network (like Facebook), so does that mean that your focus should be on your personal profile or your company? Networking is about people. You meet, you get to know each other and when you...
by lesley | Sep 10, 2018 | Website copy
When you put pen to paper (or more likely, fingers to keyboard) to write the copy for your website what’s going on in your head? If you’re writing for your own company you’re probably focused on presenting your professionalism, skills and knowledge to impress the...
by lesley | Sep 3, 2018 | Newsletters
Let’s be honest, nobody signs up to a newsletter these days. We’re all busy and our inboxes are bulging without adding any additional email. That doesn’t mean you won’t get any newsletters. You get on people’s lists because you’ve signed up to get their free...
by lesley | Aug 27, 2018 | Social media
Social media seems to be a bit like Marmite. Some people love it and are happy to spend time uploading pictures, making video, posting the latest snippet of info, sharing interesting posts and more. Others think it’s a massive time-eater, is hard work for...
by lesley | Aug 20, 2018 | Blogging
I love writing – not surprising for someone who earns a living scribbling away. However, lots of people find it hard to write to order. That’s good for me as some of these people delegate their writing to me. I do what I love and they do what they love! For anyone...
