by lesley | Feb 12, 2018 | Website copy
If you’re having a new website created, whether it’s a brand new site or a revamp of your current one, remember what you want it for! It’s not for you to show-off your technical wizardry or wealth of knowledge (or at least not primarily) It’s not for your web designer...
by lesley | Feb 5, 2018 | Newsletters
When the digital world was relatively young, people happily signed up to receive a digital newsletter. How exciting – new emails to read! So how likely are you to fill in that form on someone’s website that asks for your name and email so you can get their email...
by lesley | Jan 29, 2018 | Social media
The term makes sense when you apply it to Facebook, where people are talking about personal subjects, the kind of thing you’d chat about in real life. But what about LinkedIn – how is that social? Isn’t it a business platform? Let’s look at it from a different...
by lesley | Jan 22, 2018 | Blogging
There’s a saying that if you want to find the most efficient way to do something you should ask a lazy person. The assumption is that they will find the way to achieve the result with the minimum of effort – but why should you work any harder than necessary?...
by lesley | Jan 15, 2018 | Business
If you own a business the day-to-day running of it can be diluted by the need to actually DO stuff. Once your business reaches a certain size and you have staff who can take on some of your responsibilities, it gets easier to find the time to plan, develop and grow –...
by lesley | Jan 9, 2018 | Authorship, Writing Skills
Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months. If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...
by lesley | Jan 2, 2018 | Marketing
Try saying ‘reciprocity’ and most people stumble, but it’s an important word in business. It’s all about creating obligation – in the nicest possible way! Reciprocity is why people are willing to give you their email address in order to get your free download....
by lesley | Dec 26, 2017 | Social media
On the first day of Christmas my true love sent to me – a Tweet saying ‘will you marry me?’ That was a bit of a shock, but on Twitter? Really? On the second day of Christmas my true love sent to me – a LinkedIn update telling me he’s still waiting for an answer. He’s...
by lesley | Dec 18, 2017 | Autoresponders
When someone buys something from you, you want to make them feel cared for – but if you’re selling high volume it gets harder and harder to keep up with staying in touch. That’s where autoresponders can be really useful. They put your communication on autopilot and...
by lesley | Dec 11, 2017 | Email marketing
If you’ve ever got on one of ‘those’ marketers lists you know that you can count on at least one email daily – sometimes more than one. They’re all trying to give you useful information, but it’s like a deluge. Too much information just switches your brain into...
