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by lesley | Nov 30, 2015 | Websites
If people visit your website and don’t ‘get it’ they disappear fast – often referred to as a high bounce rate. This is bad news, so you need to know how to hang on to visitors long enough to persuade them to take action. There are lots of reasons why people leave...
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by lesley | Nov 12, 2015 | Writing Skills
I’ve been reading On Writing Well by William Zinsser and have been delighted by some of his descriptions of convoluted use of English. A classic example is the announcement that ‘We are presently anticipating experiencing considerable precipitation’ really means ‘it...
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by lesley | Oct 26, 2015 | Marketing, Reputation
Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small. Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
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by lesley | Oct 19, 2015 | Website copy
When you’re in charge of writing the copy for your own website there are some pitfalls that should be avoided – but they’re difficult to see when you’re inside the business. Let’s be honest, if you’re a business owner you are likely...
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by lesley | Oct 12, 2015 | Social media
Social media is a powerful tool – for both social and business use. It’s like being in a massive networking event where you can seek out exactly who you want to talk to and get into conversation. If you’re in business this is excellent news – and most business people...
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by lesley | Oct 6, 2015 | Readability
If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that. They do lots of research into what attracts their ideal client’s attention. However, few marketers know HOW people process...
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by lesley | Sep 28, 2015 | Reputation
Recommendations from other people are the lifeblood of most businesses. It’s what is known as ‘third party validation’ and the reason most business owners actively seek testimonials and feature a testimonial page on their website. It’s saying...
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by lesley | Sep 21, 2015 | Writing a book
If you’ve read the previous blogs on turning your book idea into a plan, then getting the idea into words and finally getting published you just have one very important step to complete now: Marketing! Whether you publish your book through a conventional publishing...
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by lesley | Sep 20, 2015 | Writing a book
If you’ve done your research, got your plan worked out and have started writing your book, you’ll need to think about how it will be published. There are a number of options: Get a publishing house interested and get a contract Self-publish Publish it as an ebook and...
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by lesley | Sep 19, 2015 | Writing a book
If you’ve read the first blog in this series you’ll be focused on writing a book that actually has a market. So how do you go about putting it together? If you’re a professional writer it shouldn’t be a problem, however, I’ve met a few people who have no...
