![How much copy does your website need?]()
by lesley | Jul 10, 2017 | Website copy, Websites
I’ve been writing web copy for well over a decade and clients still ask ‘how much content to I need?’ The glib answer is ‘as much as is needed to get your message across’, but it’s never as simple as that. In the ‘good old days’ web pages would often have as much as...
![How much copy does your website need?]()
by lesley | Jul 3, 2017 | Newsletters
What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
![How much copy does your website need?]()
by lesley | Jun 26, 2017 | Social media
If you’re running a business it’s sometimes hard to decide whether your social media should be you or your business. There are no hard and fast rules, but these are my observations. Generally: Never post anything negative about anyone else, it’s the fastest way to...
![How much copy does your website need?]()
by lesley | Jun 19, 2017 | Blogging
Some of my clients ‘get’ blogging; others can’t see the point. The doubters don’t understand why they should invest in writing content for their blog. Who sees it? What will it do for your profit line? How do I know if it’s making a difference? If you are just...
![How much copy does your website need?]()
by lesley | Jun 12, 2017 | Marketing
I was having a conversation with a group of business people recently and the subject came up about people who ‘pick your brains’ and, effectively get free advice. Some of these people don’t realise that they’re getting free consultancy – but some do and think the ‘can...
![How much copy does your website need?]()
by lesley | Jun 5, 2017 | Writing a book
If you’re a speaker, business trainer, consultant or any other kind of expert you’ll almost certainly have considered writing a book at some point. So what’s stopped you so far? I blew a few excuses out of the water in the last blog I wrote about writing books, but I...
by lesley | May 29, 2017 | Marketing
You’ve almost certainly landed on a squeeze page at some point if you use your computer or mobile device to research information or learn. What’s a squeeze page? One of those web pages that offers you a free download – or sometimes a video – in return for your name...
![How much copy does your website need?]()
by lesley | May 22, 2017 | Awards
You don’t have to be famous to be up for an award – your business may not qualify for the Oscars, but there are almost certainly awards that you can enter. Why bother? It adds credibility to your business if either the organisation or its leader has won a business,...
![How much copy does your website need?]()
by lesley | May 15, 2017 | Marketing
The simple answer is ‘build relationships’, but as with all simple answers, there’s a lot more to it than that. Here are some of the uses that autoresponders work for: Building your reputation: When someone joins your list they are likely to forget you quite quickly,...
![How much copy does your website need?]()
by lesley | May 8, 2017 | Marketing
People are often worried about running email marketing campaigns – “I don’t want to spam the people on my list” they say. And they’re right – we’ve all been on the receiving end of spam sales pitches from people who we don’t know or may have given us a business card...
