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by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
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by lesley | Apr 10, 2017 | Marketing
Everything is digital these days – but then you have to go to a live event and have nothing except your business cards to promote your business. It’s time to create a flyer. Before you call up your designer or open Photoshop, think about what you want to...
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by lesley | Apr 3, 2017 | LinkedIn
Many of my clients ask me whether they should be posting on LinkedIn as themselves or their company. The answer is both, BUT – unlike Facebook, where Pages get a lot of traffic, company pages on LinkedIn are less visible. The pages that do get traffic tend to be the...
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by lesley | Mar 27, 2017 | Websites
I write lots of web content and work with clients and web designers on making websites user-friendly. That may seem obvious, but sadly the surveys reveal that, offered the option of a glitzy, pretty website and one that has fantastic usability for the website visitor,...
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by lesley | Mar 20, 2017 | Newsletters
If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read. So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
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by lesley | Mar 13, 2017 | Social media
Most switched on businesses today use social media – for a variety of reasons. The question is does it work? That depends on what your expectations are of your social media activity. If you think that you’ll find your next big client in the next week, you’re going...
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by lesley | Mar 6, 2017 | Blogging
When I mention blogging many people groan; “I don’t have time,” they tell me. Some of these people send a monthly newsletter out, most of them post material on social media – in my book that’s reinventing the wheel! I’m lazy and they do say that if you want to find...
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by lesley | Feb 27, 2017 | Blogging, Inspiration
More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes. One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...
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by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
