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by lesley | Feb 27, 2017 | Blogging, Inspiration
More years ago than I care to remember I met Peter Thomson and spent lots of time in his development programmes. One of things that he taught me that was very simple (but rarely used) is the Magic Matrix. This is a way to identify new business from existing...
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by lesley | Feb 20, 2017 | Writing a book
I’m not talking an epic novel here – but, if you’re an expert in something, you’ve almost certainly got a book in your head. The challenge is turning it into a powerful marketing tool. I’ve written a lot about writing, publishing and marketing business books, but...
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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
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by lesley | Feb 6, 2017 | Blogging, Writing Skills
If you’re aiming to raise your profile there’s nothing like entering your local business awards. Even if you don’t win your name gets known by more people. Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
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by lesley | Jan 30, 2017 | Marketing, Newsletters
In the online marketing business people talk about ‘autoresponders’ a lot. What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...
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by lesley | Jan 23, 2017 | Marketing
I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years. These are my top five: 1: Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line. It...
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by lesley | Jan 16, 2017 | Marketing, Social media
If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick! However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business? No – perhaps it...
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by lesley | Jan 9, 2017 | Blogging, Marketing
Small businesses are no longer dependent on the banks for funding – crowd-funding is the hot new way to raise money. There are many crowd-funding platforms that give you the opportunity to pitch to potential supporters, but it’s not just an easy way to get money there...
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by lesley | Jan 4, 2017 | Marketing
Getting your company featured in the right publications is what companies pay top PR agencies a lot of money to do. Why? Because it’s tough to get published. Over the years I’ve had plenty of companies come to me and ask for a press release to be written –...
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by lesley | Dec 28, 2016 | Marketing
I specialise in Reputation Marketing – and I have to admit that, whilst I passed an exam in Marketing many years ago, I don’t cover the whole marketing spectrum. However, most small business owners consider marketing is about making yourself visible. This might be...
