![Does your LinkedIn profile glow?]()
by lesley | May 15, 2015 | LinkedIn
Someone else saying how amazing you are is always a much more powerful pitch than you telling people how good you are. It’s known as ‘third party validation’ and, understandably, most company owners are keen to let their potential clients what great things people...
![Does your LinkedIn profile glow?]()
by lesley | May 14, 2015 | LinkedIn
There are different kinds of LinkedIn profile – it all depends on your role. Are you job-hunting? Are you an employee? Are you a business owner? Each of these situations means a different approach to completing your profile. For instance: If you’re a business owner...
![Does your LinkedIn profile glow?]()
by lesley | May 13, 2015 | LinkedIn
Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors. This makes it hard to really stand out from...
by lesley | Apr 20, 2015 | Marketing
Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
by lesley | Apr 6, 2015 | Marketing, Reputation, Social media
I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...
by lesley | Mar 24, 2015 | Marketing
I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it. There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
by lesley | Mar 9, 2015 | Marketing, Reputation, Social media
Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
by lesley | Feb 23, 2015 | Website copy, Writing Skills
Writing commercial content is a science and very different to just being able to write good English. If you’re running a business, particularly in the early days of your business, getting professional help may be a bit outside your budget, but it’s still...
by lesley | Feb 12, 2015 | Marketing, Reputation
I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say. Whilst what other people say is really important, really smart business owners invest time and effort in...
by lesley | Jan 26, 2015 | Marketing, Reputation
On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
