Are you the same as everyone else?

Are you the same as everyone else?

Of course you’re not – every human being is unique, but if you’re a business supplying products or services there’s a reasonably good chance that what you say about your business is pretty much the same as your competitors.  This makes it hard to really stand out from...
The Devil’s in the Detail

The Devil’s in the Detail

Can you answer these three questions – easily? What would your ideal client look like? What is their biggest problem/frustration/challenge – that you can solve for them? What are the benefits that they’d get from working with you – instead of...
12 ways to get RAVEs

12 ways to get RAVEs

I created the RAVE acronym to help people to see the value of promoting their company – here are 12 tips to build your RAVE factor Reputation Check your online security – Facebook privacy settings, notifications from your various platforms and change...
Making a splash!

Making a splash!

I attend offline networking events regularly and, even now social media has evolved so much, I still get people asking why they should be on it.  There are still a few business people (more than you might think) who can’t see the point. I’m not the oracle on all...
Top 10 tips to improve your reputation

Top 10 tips to improve your reputation

Reputation is generated by ‘people talking about you’; that can include people writing about you too and that can include: Emails Social media Blogs including comments on your blog or someone else’s, possibly a third party’s Testimonials or recommendations on various...
12 ways to get RAVEs

Being in the spotlight

I was reading something the other day that featured a quote: It’s not what you say about your business that matters; it’s what other people say.  Whilst what other people say is really important, really smart business owners invest time and effort in...
Reputation + Relationship = Revenue

Reputation + Relationship = Revenue

On a theoretical level we all know that reputation is important and that, without a relationship, business does not get done – so you need both to generate revenue reliably. If you are proactive in building strong relationships you’ll enhance your...
What is your reputation worth?

What is your reputation worth?

That’s a big question – and one that it’s probably difficult, if not impossible to put a number on.  Most of us work hard, try to keep our customers happy, help people where we can and hope that people like what we do and say good things about us to...
Resolution or Revolution?

Resolution or Revolution?

It’s that time of year when everyone is busily planning all the amazing things they are going to do over the next 12 months – and, by now, have often actually got started.  Some people have already fallen off the wagon too!  Those people who promised...